From The Rocky Mountain Elk Foundation:

MISSOULA, Mont.—In an effort to promote a wider public conversation about the positive connections between hunting and wildlife conservation, the Rocky Mountain ElkFoundation partnered with widely-respected conservationist and wildlife researcher Shane Mahoney to release a timely and evocative short film titled Relevance.

The video, which discusses the modern relevance of hunting traditions, especially in terms of conservation benefits, is the first product generated as part of a new and ongoing collaboration between RMEF and Mahoney. “Shane is one of the world’s leading voices for conservation,” said Steve Decker, RMEF’s vice president of Marketing. “His message about hunting’s role in society showcases the North American Model of Wildlife Conservation, certainly one of the most successful systems of wildlife recovery and management the world has ever seen. Shane’s message resonates not only among sportsmen and women, but also with those who do not hunt or fish but who share in the concern for wildlife’s future.”

The film’s narrative is borrowed from Mahoney’s keynote address, delivered at RMEF’s 2017 National Convention earlier this year in Nashville.

Mahoney, a long-time RMEF member, is the president and CEO of Conservation Visions, a global wildlife initiative focused on international conservation issues.

“Hunting is sometimes incorrectly viewed as a self-indulgent and wasteful anachronism in modern society,” says Mahoney. “However, we know, from an objective perspective, that sustainable use of wildlife can be an effective tool in support of conservation and human livelihoods; it is connected to the conservation of wild lands and waters, the environment and our own food security.”

In 2015, Mahoney launched the Wild Harvest Initiative, a multi-year research and communication effort supported by RMEF and a diverse partnership of individuals, business interests, conservation NGOs and government agencies. The project’s mission is to provide a first-ever evaluation of the biomass and economic value of wild food harvested by recreational hunters and anglers in Canada and the United States and to assess the wider community of consumers who share in this harvest. By conjoining these insights with existing economic assessments of recreational hunting and angling, and by evaluating the costs and mechanisms that might be considered necessary to replace this wild food harvest, the Wild Harvest Initiative will help focus a wider question facing conservation policy institutions in both countries; namely, if hunting and angling were to cease tomorrow, what would be the consequences?

RMEF and Mahoney will work together on future projects as part of RMEF’s ongoing #HuntingIsConservation campaign, which has reached more than 30 million people since its launch in January 2016.

About the Rocky Mountain Elk Foundation: Founded over 30 years ago, fueled by hunters and a membership of more than 220,000 strong, RMEF has conserved more than 7.1 million acres for elk and other wildlife. RMEF also works to open and improve public access, fund and advocate for sciencebased resource management, and ensure the future of America’s hunting heritage. Discover why “Hunting Is Conservation™” at http://www.rmef.org or 800-CALL ELK. Take action: join and/or donate.