From Badlands:
Sandy, Utah – March 19, 2026 – When temperatures climb, and the miles stack up, staying cool becomes critical. That’s why Badlands has introduced the new Air Series, a collection of ultralight hunting apparel designed specifically for warm-weather environments and demanding high-activity hunts.
Replacing the brand’s previous Algus and Andaire lineups, the Air Series was engineered for hunters who find themselves pushing through heat, covering ground, and staying in the field longer. Lightweight, breathable construction and fast-drying performance help regulate temperature and manage moisture during long days under the sun.
“This is the lightest, most breathable lineup ever from Badlands,” said Blake Vantussenbrook, Badlands Marketing Director. “The Air Series works just as well for spring turkey hunts back east as it does for early-season whitetail or western spot-and-stalk hunts where you’re covering big miles in the heat. When temperatures climb, this gear is built to keep hunters cool and moving.”
At the core of the system are the Air UL Short Sleeve Crew, Air UL Long Sleeve Crew, Air UL Hoodie, Air LW Vented Pant, and Air LW Vented Button Down, forming a versatile foundation built to perform in hot, demanding hunting conditions. Complementing the system are lightweight accessories, including the Air UL Neck Gaiter, Air UL Balaclava, and Air Gloves, allowing hunters to round out their kit with added concealment, sun protection, and comfort when temperatures rise.
Like all Badlands gear, the Air Series is backed by the company’s Unconditional Lifetime Warranty, ensuring hunters can rely on their gear season after season.
The Badlands Air Series is available now.
To learn more, visit http://www.badlandsgear.com.
About Badlands Gear
Badlands has been at the forefront of designing hunting and outdoor gear for over three decades. Headquartered in Utah, the brand is driven by a simple mission: to create the best possible products for hunters and outdoor enthusiasts. With a focus on quality, durability, and innovation, Badlands’ gear is designed to perform in the toughest environments while offering unmatched comfort and functionality. Visit www.badlandsgear.com for more information.
About Idea Ranch
Idea Ranch is a full-service advertising, public relations, and performance marketing agency with offices in Tulsa, Oklahoma; Wichita, Kansas; and Durango, Colorado. We serve a national roster of brands that reflects the lifestyle and pursuits of our people, including outdoor recreation, adventure, lifestyle, and farm and ranch sectors. We bring a blue-collar work ethic to a white-collar industry, prioritizing grit and character as much as creativity. Our culture is guided by seven core values that shape how we show up for our clients and one another. Learn more at idearanch.com
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