Austin, Texas (September 27, 2019) — YETI Holdings, Inc. (NYSE: YETI), a leading premium outdoor brand, today announced the opening of its new retail location in Chicago’s Wicker Park neighborhood. The 4,900 square foot store is located at 1572 North Milwaukee Avenue.
“With its strong active outdoor community, combined with passion for food and music, Chicago is the ideal location for our latest store,” said Matt Reintjes, President & CEO of YETI. “We’re thrilled to expand into this great city and are eager to show Chicagoans all that YETI has to offer.”
The store features YETI’s wide selection of products – including its hard and soft coolers, drinkware, bags, and outdoor living products. The space includes a bar and a stage for regularly hosted entertainment.
Beginning today through Sunday, September 29, YETI will host a series of events that celebrate both the brand’s native Texan roots and those of Chicago, including:
• Limited-edition drinkware and gear designed by local Chicago artist, Kate Lewis
• Special concert Saturday night with performances from Texas band, Quaker City Night Hawks, and Chicago’s own Sir the Baptist
• Performance by Austin duo, The Peterson Brothers, to close out the grand opening weekend on Sunday, September 29
Located conveniently across from the Chicago Transit Authority Blue Line stop at Damen Station, YETI Chicago is a perfect spot to meet up with friends, grab a coffee, find the perfect gift, or check out some gear before your next adventure.
To learn more about YETI’s retail locations and stay up-to-date on the latest news, visit yeti.com or follow along at @YETIcoolers.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, Japan, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.