KUIU had a big rollout of their new Valo camo pattern last week. And with the announcement came a new video that explains why they made it.
“KUIU’s Shaun Ayers goes in-depth into the design philosophy and details behind KUIU’s Valo camo pattern. KUIU used a three-pronged approach: with attention paid to shape, color, and contrast. The result is a camo pattern like no other on the market.”