BOZEMAN, Mont. (June 13, 2022) – SITKA, the leading pioneer in performance hunting apparel
and specialized gear, today introduced its most advanced line of insulation pieces to date with the new Ambient Collection.
Designed by SITKA’s product experts using best-in-class technologies and decades of experience in outdoor environments around the world, the Ambient Collection is engineered to adapt to changing weather conditions as well as levels of activity. This means when users are static and temperatures are low, the pieces insulate to deliver warmth. When wearers are active or temperatures rise, the pieces breathe well to expel heat.
“These active insulation products adapt to changing conditions allowing for more efficient
layering,” said John Barlow, SITKA’s Big Game Product Manager. “The Ambient Collection
transitions seamlessly from outerwear when active to a mid-layer as activity slows and
The Collection features a Men’s Ambient Jacket ($309), a Women’s Ambient Jacket ($309), and
a Men’s Ambient Hoody ($279). Each item is constructed with post-consumer recycled
PrimaLoft® Evolve insulation, 20-denier ripstop nylon fabric for durability, a DWR finish for
enhanced weather protection, and mechanical stretch to provide comfort and a full range of
The PrimaLoft® Evolve insulation mimics properties found in animal fur with fibers of differing lengths and deniers to create natural highs and lows in the material. This produces highly open structures that maximize airflow when on the move, and air entrapment when at rest, for optimal thermal performance with low bulk.
“This collection increases the performance of any Sitka clothing system providing unmatched
versatility during active pursuits in cool and cold weather,” Barlow added. “Whether chasing
bugles on a brisk morning, backpacking above timberline or making your way back to camp in
the frigid darkness, the Ambient collection is your adaptive insulation solution.”
Each item is available in GORE OPTIFADE Subalpine with other select GORE OPTIFADE Patterns and solid colors available. To learn more about the collection, view a video overview and explore available colorways visit www.sitkagear.com/ambient.
SITKA, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.